Brand Refresh and Move to Downtown Rochester: A Unifying New Chapter in CI’s Journey
Children’s Institute has embarked on a brand refresh, as well as an organizational move, both signifying a new chapter in the organization’s journey. Our team is moving out of Village Gate in Rochester, NY in stages starting Monday, December 4. We appreciate your patience as we get settled into our new location at 205 St. Paul Street. Click here for directions to our new facility.
We are currently delayed in our phone service re-connection. We are doing our best to get the phone system running. Please email info@childrensinstitute.net if you need to reach us.
| About the Brand Refresh: Children’s Institute has been nicknamed “CI” for many years. We are embracing this friendly term for our organization and using it as the focal point for our updated logo. The new logo is modern, bright, and simple, and is designed to portray feelings of youth, development, education, inclusion, and impact. Our brand refresh efforts reflect feedback from partners and our community. As our organization grew, it became a multi-layered mix of new and legacy brands, each with its own identity. The goal of the brand refresh is to provide clarity to our partners and communities served, help to tell our story, and foster an inclusive organizational culture. Rolling out our new brand architecture includes new messaging, website, collateral, and resource updates. The brand architecture and design refresh includes a new logo, an updated visual identity, and a new program certification mark. It will more clearly define Children’s Institute’s work in the community. | About the Move: On December 4, 2023, CI began the transition to work from our new location, the Chapin Building at 205 St. Paul Street. Teams that currently share our space from ROC the Future Alliance (RTFA) and the Greater Rochester Summer Learning Alliance (GRSLA) will also be moving to this location, along with partners from the Early Childhood Education Quality Council (ECEQC) and the Rochester International Children's Film Festival. We required a location that supported our strategic intent: To foster change with and across education, health, human services, and family systems, that ensures children’s holistic well-being - and creates more racially and socially just and equitable communities. The move to 205 St. Paul supports this intent, as the area is targeted for the next major Rochester downtown transformation investment, working to eliminate inequities by removing boundaries between business and neighborhoods. Located in the heart of the St. Paul quarter, it provides easy access for community members as well as to transportation via the inner loop, expressway, and public transit nearby. The location provides a better cost outlook with a more functional, comfortable, sustainable, accessible, and visible place for our mission delivery. |
| What’s New - Key Elements of the Brand Refresh:
| What’s New - The Move:
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